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Developers in Paradise
Or, Why we shouldn’t have to pay a penny for the DECC

 By John Ramos  

 

            Last week, in a column entitled, “The DECC is not the Aquarium,” Harry Welty explained that he planned to vote for an increased tax on restaurant meals and bar tabs in Duluth because the tax would go to finance a proven money-maker like the Duluth Entertainment Convention Center rather than a “sideshow attraction” like the Great Lakes Aquarium. “The Aquarium,” Welty notes, “was sold to us with the promise ‘if you build it they will come.’ Only they didn’t.” Such a situation, Welty believes, does not apply to the DECC. People “are already flocking to the DECC,” and an expansion would only help the situation.

            I am not here to duel with numbers. Nor do I deny the possibility that a larger DECC may attract more people. I just don’t think we should have to pay an extra tax every time the DECC wants to expand. The DECC expanded just eight years ago, and financed the expansion with a half-percent lodging tax and a half-percent food-and-beverage tax. In that instance, of course, the taxes were simply imposed on the city by the state Legislature, without a referendum. The current proposal is unique in that citizens have a voice in the matter. I hope that voice is used to resoundingly reject the new tax.

Welty’s assertion notwithstanding, the DECC resembles the Aquarium in many ways. For one thing, many of the same people are involved with both organizations. Marti Buscaglia, publisher of the Duluth News Tribune, sits on the board of the DECC; Buscaglia was also the head of the task force responsible for finding a way to “save” the Aquarium in 2002. John Bray, another DECC board member, served on the Aquarium task force as well. Mark Emmel, an executive with Labovitz Enterprises, which owns the Holiday Center complex downtown, serves on both boards. State Senator Yvonne Prettner-Solon, who will be responsible for the taxing legislation in St. Paul, sat on both boards until June of 2005.

When we examine ads put out by ArenaYes!, the group lobbying for approval of the new tax, the web of connections grows even denser. According to the ads, several “diverse groups” support the new tax: the Chamber of Commerce, the Canal Park Business Association, Visit Duluth (the city’s tourism bureau), the Duluth Superior Symphony Orchestra and the Greater Downtown Council all support it, as do Mayor Herb Bergson and every member of the City Council. Many of the people in these organizations are associated with the Aquarium. Mayor Bergson, City Councilor Russ Stewart and City Councilor Laurie Johnson currently sit on the Aquarium board, as does Terry Mattson, executive director of Visit Duluth. Jon Driscoll, an executive with the ZMC Hotel Corporation, which is owned by the Goldfine family, serves on the boards of Visit Duluth and the Aquarium. Also represented on the Visit Duluth board are Yvonne Prettner-Solon (again), Mark Emmel (check), Chad Netherland (manager of the Aquarium), Cindy Hayden (publisher of Lake Superior Magazine and Aquarium board member) and Ken Hogg (former city councilor and Aquarium board member). I could go on, but you get the picture. The “diverse groups” supporting the DECC expansion are not diverse at all, but a small group of individuals intent on furthering an expansionist tourism agenda.

The similarities between the Aquarium and the DECC run deeper than their shared board members. They also share the same funding source. The hospitality taxes approved by the Legislature in 1998 were supposed to be applied only to the DECC expansion, but when the Aquarium failed in 2002, our leaders enacted new legislation that diverted a portion of the hospitality taxes to the Aquarium. Indeed, the reason we are now being asked to approve an additional hospitality tax is because the Aquarium is gobbling up so much of the original fund. Without the Aquarium, we would not need a new tax for the DECC. For some reason, this crucial bit of information has failed to reach the ArenaYes! ads.

I am not against tourism, but I am against the city behaving like a developer and endlessly expanding on credit. The proposed tax is only a part of the DECC expansion plans. If the tax is approved and the plan goes forward, the city will ultimately be responsible for more than $30 million of costs associated with the project. Other sources, such as UMD and the DECC itself, claim that they will provide this money, but if they should fail to pay their share, the city will be held responsible. It is in this crucial detail that the proposed DECC expansion most closely resembles the Aquarium. Many people and organizations were supposed to help out with the Aquarium if it failed. None did, and the city was left holding the bag. The same thing could easily happen with the DECC.

I find it bizarre that the city is rushing into this deal so heedlessly. We didn’t know a thing about it two months ago, but suddenly it’s the hottest item on the agenda. What, exactly, are we voting on? The city is being asked to assume most of the risk for a project where private operators stand to collect most of the benefit. No detailed projections have been provided for the project; we are only treated to vague, rosy scenarios of what will “probably” happen. No safeguards are in place to protect the city if these scenarios do not come true. Finally, no one can guarantee that attendance at the DECC will continue to rise. Have we learned nothing from the Aquarium? When the city tries to act like a speculator, only trouble ensues.

On a personal note, I will say that hockey games, concerts and trade shows mean very little to me. If the DECC is such a wonderful money-maker, why can’t it pay for its own expansion? I would prefer to applaud them from a distance, and keep my pennies for myself.

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Published in the Reader Weekly, 2/23/2006.

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